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	<title>[#57]  장사가 아닌, 사업을 한다는 것</title>
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15px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;line-height:1.7;word-break:break-word;border:0;width:100%;"><div>2023-01-06, #57</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" 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noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;clear:both;border:0;mso-line-height-rule-rule:exactly;"><table class="stb-text-box-inner" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-top:20px;font-size:16px;line-height:1.7;word-break:break-word;color:#000000;border:0;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;width:100%;"><div style="text-align: center;"><span class="stb-fore-colored stb-bold stb-hilitecolor-colored" style="font-size: 26px; color: #ffffff; font-weight: bold; font-family: AppleSDGothic, &#39;apple sd gothic neo&#39;, &#39;noto sans korean&#39;, &#39;noto sans korean regular&#39;, &#39;noto sans cjk kr&#39;, &#39;noto sans cjk&#39;, &#39;nanum gothic&#39;, &#39;malgun gothic&#39;, dotum, arial, helvetica, MS Gothic, sans-serif; background-color: #040047;"> 장사가 아닌, 사업을 한다는 것 </span></div>
<div style="text-align: justify;"><br/></div>
<div style="text-align: justify;"><span style="font-size: 14px;">님, 한 주간 잘 지내셨어요? 😃</span></div>
<div style="text-align: justify;"><span style="font-size: 14px;">오늘은 새해 첫 편지네요. 올 한해도 평안하시기를 기원합니다. 🙏</span></div>
<div style="text-align: justify;"><br/></div>
<div style="text-align: justify;">
<p style="text-align: justify;"><span style="font-size: 14px; color: #000000; background-color: transparent; font-weight: 400; text-decoration: none;">지난주에는 “어떻게 팔 수 있을까?”를 주제로 마케팅과 세일즈에 대한 글을 썼어요. </span><span style="font-size: 14px; color: #000000; background-color: transparent; font-weight: 400; text-decoration: none;">사실 오랫동안 저의 화두는 &#34;어떻게 팔 수 있을까?&#34;였는데요. 이번 주에 접한 한 권의 책, 두 편의 세미나를 통해서 저는 지금까지의 고민들이 한 줄로 꿰어지는 느낌을 받았어요.</span></p>
<p style="text-align: justify;"><span style="font-size: 14px; color: #000000; background-color: transparent; font-weight: 400; text-decoration: none;"> </span></p>
<div style="text-align: justify;"><span style="font-family: &#39;nanum myoungjo&#39;, 바탕, batang, 바탕, MS Mincho, serif; color: #a5270a; font-size: 14px;" class="stb-fore-colored"><span style="font-size: 14px; background-color: transparent; font-weight: 400; text-decoration: none;">기술자는 먼저 내부를 살피며 자신의 기술을 규정한 다음, 외부를 살펴 보며 이렇게 묻는다. “어떻게 팔 수 있을까?” 그렇게 해서 생겨난 사업은 거의 대부분 사업을 하는 방식이나 팔아야 할 고객이 아닌 상품에만 초점을 맞춘다. 그런 사업은 고객이 아닌 상품을 만든 기술자를 만족시켜 줄 수밖에 없다.(사업의 철학, 101p)</span></span></div>
<div style="text-align: justify;"><br/></div>
<p style="text-align: justify;"><span style="font-size: 14px; color: #000000; background-color: transparent; font-weight: 400; text-decoration: none;">오늘은 이번주에 읽은, 인상적인 책 <a href="https://search.shopping.naver.com/book/catalog/32485096342?cat_id=50005827&amp;frm=PBOKPRO&amp;query=%EC%82%AC%EC%97%85%EC%9D%98+%EC%B2%A0%ED%95%99&amp;NaPm=ct%3Dlcjvwsy8%7Cci%3Dd1d2c05c719413ea564b4ea98a6d15a0d9aa8b9e%7Ctr%3Dboknx%7Csn%3D95694%7Chk%3D639c843addf41a6c18a066ee9f74730e628e5904" target="_blank" style="color: rgb(0, 0, 255); text-decoration: none;">&lt;사업의 철학(성공한 사람들은 절대 말해주지 않는 성공의 모든 것, 마이클 거버, 2015)&gt;</a>을 기반으로 이야기들을 나누어보려고 합니다.</span></p>
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[#58] 1,000명의 진정한 팬?!

[#56]  어떻게 팔 수 있을까?

[#57]  장사가 아닌, 사업을 한다는 것

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