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noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;clear:both;border:0;mso-line-height-rule-rule:exactly;"><table class="stb-text-box-inner" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-top:20px;font-size:16px;line-height:1.7;word-break:break-word;color:#000000;border:0;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;width:100%;"><div style="text-align: right;"><span style="font-size: 12px; font-family: &#39;nanum myoungjo&#39;, 바탕, batang, 바탕, MS Mincho, serif; color: #2b19c1;" class="stb-fore-colored">* 파란색 이탤릭체로 표기된 곳에는 모두 링크가 걸려있습니다</span></div>
<div style="text-align: justify;"><br/></div>
<div><span style="font-size: 14px;">님, 지난 한 주도 잘 지내셨어요? 🙂</span></div>
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<div><span style="font-size: 14px;">이번주는 지난주에 접한 여러 브랜딩 사례에 대해 이야기 나누어보려 합니다. </span><span style="font-size: 14px;">오늘은 1편이에요.</span></div></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table border="0" cellpadding="0" cellspacing="0" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" align="left" width="100%">  <tbody><tr>    <td style="padding:15px 15px 15px 15px;;border:0;">      <table class="stb-partition" style="width:100%;height: 0;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;border-collapse:separate;"></table>    </td>  </tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;background:#1c4a93;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-text-box" style="text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;clear:both;border:0;mso-line-height-rule-rule:exactly;"><table class="stb-text-box-inner" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;font-size:16px;line-height:1.7;word-break:break-word;color:#000000;border:0;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;width:100%;"><div style="text-align: center;"><span style="font-weight: bold; font-size: 18px; color: #ffffff;" class="stb-bold stb-fore-colored">1. 서체로 브랜딩을 할 수 있다고? 타이포브랜딩</span></div></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-text-box" style="text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;clear:both;border:0;mso-line-height-rule-rule:exactly;"><table class="stb-text-box-inner" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;font-size:16px;line-height:1.7;word-break:break-word;color:#000000;border:0;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;width:100%;"><div><br/></div>
<div><span style="font-size: 14px;">15년정도 전에, 저는 </span><span style="font-size: 14px;">디자인학과 3학년으로 편입한 적이 있어요. 디자인학과의 기본이 되는 다양한 과목들이 있었는데, 그 중 하나가 타이포그래피(서체)에 관한 학문이었습니다. 셰리프(삐침이 있는 글자), 산셰리프(삐침이 없는 글자)부터 시작해 여러 서체들을 배웠던 기억이 있습니다. </span></div>
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<div><span style="font-size: 14px;">지난 주, </span><span style="font-size: 14px;"><a href="https://www.folin.co/article/4808" style="font-weight: normal; font-style: normal; text-decoration: none; color: #0000ff;" target="_blank">&lt;서체, 브랜딩의 중심이 될 수 없을까?&gt;</a>란 제목의 아티클을 읽었는데요. 색이나 로고가 아닌 서체 그 자체로 브랜딩을 노린다는 점이 인상적이었습니다. 30년된 서체회사 윤디자인의 엉뚱상상스튜디오의 이야기를 담고 있는데, 대표 사례로 <a href="https://www.jungle.co.kr/magazine/204246" style="font-weight: normal; font-style: normal; text-decoration: none; color: #0000ff;" target="_blank">오케이 금융그룹의 &#39;읏&#39;체</a>, <a href="https://www.shinsegaegroupnewsroom.com/84135/" style="font-weight: normal; font-style: normal; text-decoration: none; color: #0000ff;" target="_blank">이마트 24의 &#39;아임e 과자 패키지&#39;</a>, <a href="https://www.donga.com/news/Culture/article/all/20210506/106792360/2" style="font-weight: normal; font-style: normal; text-decoration: none; color: #0000ff;" target="_blank">곰표 글씨체</a>가 언급되었어요.</span></div></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></body></html>
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